Director Rich Bailey

Rich is a passionate, inventive, and award-winning director devoted to impactful and artistic visual storytelling. Broadcast commercials, interview-driven initiatives, branded content, social campaigns, and AR/VR—this is where his expertise lies. His work has won over 65 industry awards, reached millions of viewers, and made hundreds of clients happy. He thrives on creating ideas, crafting visuals, and reaching audiences in powerful ways.

Other clients include: US Army, US Navy, Hyundai USA, VEDP, SHRM, Deloitte, HCA, Diamond Springs, Markel, Steinway & Sons, Lockheed Martin, and Carl Zeiss Optics.

This is one of an ongoing campaign of in-studio and on-location interview-driven spots highlighting and promoting athletes that use Good Feet arch support.

This spot was researched, scripted, and directed for VDH / DCJS. It is designed to address teen suicide and prevention in a positive–but realistic–way.

This is one of 12 award-winning how-to videos for LL Flooring (previously Lumber Liquidators), filmed entirely in the studio over the course of three days.

This interview-driven piece tells the story of a coffee shop that supports people with disabilities. It is one of a campaign Rich directed that promotes the benefits of employing people with disabilities and highlights specific stories and successes.

This piece is an example of interview-style remarks that have a documentary feel. This video from the Director of the CFPB highlights his personal history with redlining and other racial practices.

This spot, created for the Tragedy Assistance Program for Survivors, promotes their mission and personalizes the impact their program can have.

This commercial for the Alabama Department of Revenue promotes their new eID system and showcases identity security features for those with state tax refunds.

The Rise Up campaign was a wildly successful fundraising and awareness initiative for St. Joseph’s Villa, and earned the campaign, and this video in particular, a PRSA Award.